In this webinar led by John Yarrington and Dick Weschler, Senior Executives at PDMI - Performance-Driven Marketing Institute, you will learn the myths and truths about the direct response for TV and ad management for television. Find out more about what TV, mass media, and online media channels are doing to increase the marketing efforts for these industries. Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a website. This is a form of direct response marketing.
*Video from E-Commerce Day® REMOTE October 1st, 2020.*