This Educational and Inspirational all-day event is for anyone launching, or growing an e-commerce business.
MERCHANT KEYNOTE SPEAKER: Rebecca Minkoff
In 2001, Rebecca designed a version of the “I Love New York” t-shirt as part of a five-piece capsule collection, which appeared on The Tonight Show and became an overnight sensation.
In August of 2017, she was announced as a member of the first-ever New York State Council on Women and Girls, in the company of other female industry leaders including Refinery29 founder Christene Barberich, SoulCycle CEO Melanie Whelan and Deloitte CEO Cathy Engelbert. Rebecca is dedicated to bringing women together to enact positive change.
In September of 2018, she established the Female Founder Collective, a network of businesses led by women that invests in women’s financial power across the socio-economic spectrum by enabling and empowering female-owned businesses.
Today, Rebecca Minkoff is a global brand with a wide range of apparel, handbags, footwear, jewelry and accessories (including tech).
KEYNOTE SPEAKER: Christine Warner, Facebook's Director of Global Marketing
Facebook has been instrumental in the growth of E-Commerce worldwide. Christine will give you insight to Facebook's view of the future of E-Commerce, and details surrounding the new Shopify integrations with Facebook & Instagram that will help you grow and succeed.
Christine's impressive resume includes over 8 years experience in a leadership role at Facebook in addition to Director of Marketing at Viacom. We are looking forward to her Presentation!
FEATURED SPEAKER & EVENT MC: Samantha Murray, Education Strategy Manager, Shopify
Samantha currently manages Shopify's education program, bringing together her background in marketing and business operations and her passion for teaching. She has extensive experience in enterprise e-commerce, having previously worked for Shopify Plus where she worked with some of the largest and most profitable brands on the platform.
FEATURED SPEAKER: Katie Wilson, Google E-Commerce
"The Future of Online Shopping"
Katie Wilson has been at Google for over 12 years and is the Head of Ecommerce, Southwest for Google Customer Solutions. Her team partners with some of the largest & fastest growing businesses to leverage Google advertising platforms & technology to meet their business objectives. In her prior roles at Google she has worked as an Account Executive on some of our largest retail partners and helped launch Google Pay with merchants. Prior to Google, Katie has worked for LVMH’s eCommerce site and a boutique media agency for nonprofits.
THE EXPERIENCE
2020 Theme: "What's Next"
What will BFCM look like this year?
Now that records more people around the world shop online, can the industry handle the surge that's around the corner? What are you doing to prepare?
Understand customer service and logistics "best practices" of today and keep your customers coming back.
Refocusing Your Business
E-Commerce Businesses have been hurt by unforseen circumstances surrounding COVID-19 and civil unrest, yet others have flourished with the Stay at Home orders. How are you charting your path forward?
"How We Did It"
Hear directly from experienced Merchants
Learn from those that have "been there - done that" before you. They're happy to share their secrets to success along with pitfalls for you to avoid. You can't afford to miss this!
Growth Marketing for 2021
Driving more predictable sales going forward is the Holy Grail of any E-Commerce company. Rethinking your communication and sales channels to adapt to today's reality is paramount.
You'll learn how to smartly invest in the right platforms, optimise new channels and acquire new customers with the latest strategies from foremost experts.
Learn More from Privy's Podcast
“In a world where everyone is drowning in information, this podcast can be the one stop shop for everything you need to know about growing your ecommerce business in 2020 and beyond”
Dave Gerhardt, CMO, Privy
